By Blandine CORDIER-PALASSE, Revue RH&M n°60, p.57
The move into the digital age offers new opportunities, provides new tools and creates new risks. Trust, values and alignment with strategy can help to secure the entire organisation and its relationships, both internally and externally. Hence the need for HR to adapt to these new prisms and mindsets in order to support the paradigm shift.
Over the last 20 years, we have seen a massive increase in digital exchanges, the development of the internet and the weight of the internet. Today, the major players in the digital economy have a significant role to play and their value to play. This now reflects new perspectives. The economy is now disintermediated.
Part of the value of businesses is migrating. This is increasingly dependent on the company's ability to capture and process dematerialised, multiform, multi-source data. This value tends to protect it, manage it... analyse it in order to better understand customers and their needs. In particular, this enables operational transformation. We need to adapt our production or services to customers who are ready to benefit from the efficient use of this data.
This ability to obtain and manage information differently, and to engage in dialogue with customers, has become an opportunity to change the way we work. It helps to instil a strategy of innovation, a culture of agility and a sense of responsibility in employees. They are a competitive lever in the governance of digital companies. The organisation is increasingly oriented towards a collaborative mode. Trust in the information transmitted and its reliability are crucial.
This paradigm shift can undermine a large part of traditional management. Traditional management is being challenged by changes in the business model.
Digital security, protection against cyber threats, confidentiality and the protection of personal data must be an integral part of every organisation. The greatest challenge is not a technical one, although it is essential to strengthen data processing skills.
The real change is in the mindset. It involves deploying the principles of respect for privacy and data protection throughout the ecosystem of Internet applications, in France and internationally. The key to sustainable success for companies that rely on customers' personal data is to regain their trust by demonstrating control over how their data is used.
In our emerging digital economy and fully interconnected world, exposure to digital risk is more or less directly proportional to the scale of the opportunity. Relationships of trust have become even more important - and any breach of trust can damage those relationships forever.
It has become essential to assess risk reliably and objectively, using a global and holistic approach. These include security, politics, governance, fraud, corruption, cybercrime and compliance. This is also why we need to learn to appreciate compliance. It provides a structuring framework for the Group's organisation. It is a guideline for the conditions under which the Group's strategy is deployed. It serves the objectives set by the Board in terms of raising awareness among operational staff. We mention those of the management to the stakes. The aim is to strengthen the relationship of trust between the company and all its stakeholders.
Digital security, protection against cyber threats, confidentiality and the protection of personal data must be an integral part of every organisation. The greatest challenge is not a technical one, although it is essential to strengthen data processing skills.
The real change is now in the mindset. It involves deploying the principles of respect for privacy. It also means deploying the principle of data protection throughout the ecosystem of Internet applications, in France and internationally. The key to sustainable success for companies that rely on customers' personal data is to regain their trust. The aim is to demonstrate control over the use of their data.
Blandine CORDIER-PALASSE has been founder and managing partner of BCP Executive Search since April 2010.. She is Vice-Chair of the Cercle de la Compliance, which she co-founded in 2011 after 20 years as a lawyer and legal director in listed groups. She holds a doctorate in law, a Master's degree from ESCP and is a member of the Paris Bar. She is also a company director.
Websites: bcpsearch.com and lecercledelacompliance.com
